Autumn Colors on Hakusan Shirakawa-go White Road & Fermented Food Journey < From Kanazawa | Lunch Included | English-speaking Guide >
Enjoy a healing journey for both body and soul as you explore the Hakusan Shirakawa-go White Road, one of Ishikawa Prefecture’s most iconic autumn foliage spots, and Hakusan City, a region deeply rooted in a rich fermentation culture nurtured by the area’
Recommendations for the tour!
★ Experience the breathtaking autumn scenery of the Hakusan Shirakawa-go White Road
★ Enjoy photo opportunities at spectacular viewpoints and waterfalls
★ Taste a special lunch featuring local ingredients and fermented cuisine
★ Stroll through Tsurugi and enjoy local specialties with a ¥1,000 Town Stroll Coupon included
★ Browse local souvenirs and specialties at Roadside Station Sena
★ An English-speaking tour staff member will accompany you
★ Reception until 5:00 p.m. on the day before the tour!
★ Only one person is required to make a reservation for this tour!
Tour Overview
Experience the vibrant colors of autumn on a full-day journey through the beautiful Hakusan foothills.
Travel along the spectacular Hakusan Shirakawa-go White Road, one of Japan's most scenic mountain roads. Surrounded by the breathtaking landscapes of Hakusan National Park, enjoy brilliant autumn foliage, dramatic waterfalls, and panoramic mountain views. The tour also includes photo stops at selected scenic viewpoints along the route.
After taking in the magnificent scenery, enjoy lunch at Ichirino Kogen Hotel Roan. Prepared with fresh local ingredients and traditional homemade seasonings, the meal offers an authentic taste of the Hakusan region's culinary heritage.
Continue to Roadside Station Sena, where you'll find an excellent selection of local specialties, seasonal produce, and artisan products from the Hakusan foothills. It's the perfect place to pick up souvenirs that capture the unique flavors and traditions of the region.
The day concludes in Tsurugi, a charming town renowned for its long-standing brewing and fermentation traditions. Stroll through the historic streets of Tsurugi and discover local specialties with your included ¥1,000 Tsurugi Town Stroll Coupon. From spectacular autumn scenery and regional cuisine to local traditions and unique souvenirs, this tour offers a memorable way to experience the natural beauty and cultural heritage of the Hakusan region.
【Hakusan Shirakawa-go White Road】
Enjoy a scenic drive along the Hakusan Shirakawa-go White Road, one of Japan's most spectacular mountain roads. Admire the vibrant autumn colors that change with the elevation, creating a breathtaking tapestry of red, orange, and gold. The tour includes photo stops at selected scenic spots, such as Fukube-no-Ōtaki Waterfall, Mt. Sanpoiwa, Toganokidai, and Jadani Bridge.
*Please note that the photo stops may vary depending on autumn foliage and road conditions.
【Ichirino Kogen Hotel Roan】
Enjoy a wholesome lunch at Ichirino Kogen Hotel Roan, featuring seasonal vegetables, locally sourced wild game, and other specialties from the Hakusan foothills. Prepared with homemade miso and gluten-free soy sauce, each dish reflects the region's rich culinary traditions. Surrounded by the beautiful natural scenery of Mt. Hakusan, savor the unique flavors that make this region so special.
【Tsurugi – A Town Rich in Fermentation Culture】
Nestled at the foot of Mt. Hakusan, Tsurugi is renowned for its long-standing fermentation traditions. In addition to sake, miso, soy sauce, and vinegar, the town is also known for delicious sweets made with koji and amazake. Enjoy their naturally gentle sweetness as you explore this charming town.
【Roadside Station Sena】
Looking for the perfect souvenir from the Hakusan foothills?
At Roadside Station Sena, you'll find a wonderful selection of local specialties, fresh seasonal produce, fermented foods, and artisan products unique to the region. It's the perfect place to pick up a memorable souvenir and take a piece of the Hakusan foothills home with you.
<< Itinerary >>
07:50 a.m.
│ Meet at JR Kanazawa Sta. Kanazawa Port Gate (West Gate) Group Bus Parking Area
↓
08:00 a.m.
│ Departure from JR Kanazawa Sta. Kanazawa Port Gate (West Gate) Group Bus Parking Area
↓
09:10 a.m.-09:25 a.m.
│ Roadside Station Sena (Rest)
↓
09:40 a.m.-11:40 a.m.
│ Hakusan Shirakawa-go White Road
↓
12:00 p.m.-01:00 p.m.
│ Lunch (Fermented food lunch at Ichirino Kogen Hotel Roan)
↓
01:15 p.m.-01:35 p.m.
│ Roadside Station Sena (Rest / Shopping)
↓
02:05 p.m.-03:15 p.m.
│ Tsurugi: A Historic Fermentation Town
↓
04:00 p.m.
└ Arrive at JR Kanazawa Sta. Kanazawa Port Gate (West Gate) Group Bus Parking Area
<< Important Notes. >>
Hakusan Shirakawa-go White Road
- Photo stops along the White Road may vary depending on the autumn foliage and weather conditions.
- This tour travels along the Hakusan Shirakawa-go White Road and returns via the same route. It does not continue through to Shirakawa-go.
- Please note that the autumn foliage is subject to seasonal weather conditions and may not be at its peak on the day of your tour.
- If the Hakusan Shirakawa-go White Road is closed due to weather or road conditions, the itinerary will be changed to free time in Shiramine, a historic district designated as an Important Preservation District for Groups of Traditional Buildings by the Japanese government.
- The White Road is a winding mountain road with many curves. If you are prone to motion sickness, we recommend taking motion sickness medication before the tour.
- As the White Road reaches a high elevation, temperatures may be significantly cooler than in Kanazawa. - - We recommend bringing a light jacket or an extra layer.
Lunch
- The lunch venue and menu are subject to change due to operational circumstances.
- If you have any dietary requirements, food allergies, or follow a vegetarian diet, please inform us at the time of booking.
*While we will do our best to accommodate your request, we may not be able to meet all dietary needs.
*Requests made shortly before the tour date may not be accommodated.
About Tsurugi Town Stroll Coupon (Valid at Participating Shops in Tsurugi)
This tour includes ¥1,000 worth of Tsurugi Town Stroll Coupons (two ¥500 vouchers), which can be used at participating shops in the Tsurugi area. While exploring the town, enjoy local specialties, including sweets and other treats made with traditional Japanese fermented ingredients such as koji and amazake.
- The vouchers are valid only on the day of the tour.
- No change will be provided. We recommend using the vouchers for purchases equal to or greater than the voucher value.
- The two ¥500 vouchers may be used at different participating shops.
<< Participating Shops in the Tsurugi Area >>
Haku
happiness
Atsushi ikeda
越原甘清堂(Koshihara Kanseido)
カフェときどきバー・お宿たけだ(Café & Occasional Bar / Inn Takeda)
むらもと(Muramoto)
ぱん処 まる濱屋(店内飲食可能)(Pan-dokoro Maruhamaya / Dine-in available)
糀と味噌のお店 飛彈屋(ひだや)(Koji and Miso Shop: Hidaya)
* Participating shops are subject to change.
* Please note that the coupon may not be available for use at some shops due to regular holidays or temporary closures.
English speaking staff
English-speaking staff are available upon request.
Please note that requests made for last-minute bookings may not be accommodated.
* Capacity: 25 people (minimum number of participants: 1)
* Time required: Approx. 8 hours
* Accompanied by a Tour Escort
* Accompanied by a English-speaking staff
* Lunch : Included (Meal locations and content are subject to change.)
* You may share the vehicle with participants from other tours.
* Schedule is subject to change or cancellation due to road conditions, weather, etc.
* The tour fee includes round-trip transportation, meals, experiences, and consumption tax as specified in the itinerary. The tour fee is subject to change in accordance with changes in consumption tax, etc.
* Operating bus companies: White Ring Bus & Tours Co., Ltd., Fuji-kotsu Co., Ltd., MARUICHIKANKO Co., Ltd.Hakusan Kitasaki Bus, Map Co., Ltd., WEST JAPAN JRBUS Co., Ltd.,Daiwa Taxi Co., Ltd.
<< Participation >>
Those under 15 years of age must be accompanied by a parent or guardian. If all participants are minors, a parental consent form is required for all participants.
Our staff will support your trip with sincerity.
Information
- Organizer
- White Ring Co., Bus & Tours
See All Plans Run by this Travel Operator - Price
- Adult (12 years and older) 14,300 yen (tax included)
Child (6-11 years old) 13,200 yen (tax included)
Infant (2-5 years old) 7,700 yen (tax included)
Infant (under 2 years old) free of charge
*Infant is charged for bus seat only. Meal and experience fee is not included.
*Infant under 2 years old is free of charge. If you need a bus seat, please apply as an infant (2-5 years old). - Inclusions
- The tour fee includes round-trip transportation, meals, experiences, and consumption tax as specified in the itinerary. The tour fee is subject to change in accordance with changes in consumption tax, etc.
- Date
- Oct. 12 / Oct. 15 / Oct. 18 / Oct. 22 / Oct. 25 / Oct. 29 / Nov. 1 / Nov. 3, 2026
- Time
- 8:00 a.m. - 4:00 p.m.
- Duration
- Approx. 8 hours
- Location
- Hakusan City, Ishikawa Prefecture
- Departure Point
- JR Kanazawa Sta. Kanazawa Port Gate (West Gate) Group Bus Parking Area
- Ending Point
- JR Kanazawa Sta. Kanazawa Port Gate (West Gate) Group Bus Parking Area
- By Public Transportation
- To get to the meeting place, walk about 1 minute from JR Kanazawa Station Port Exit (West Exit).
- Capacity
- 25 persons
- Minimum Participants
- 1 person
- Reservation
- Please apply at least 5 days in advance for preparation. If departure is already scheduled, applications will be accepted until 5:00 p.m. on the day before. Please confirm details by e-mail, etc.
- Reservation Period
- 24 hours
- Cancellation
- When you cancel your participation in a tour, a cancellation fee shall be charged in accordance with the following rules.
10 days prior to the day of the tour ==> 20% of the tour price
7 days prior to the day of the tour ==> 30% of the tour price
The day before the tour ==> 40% of the tour price
The day of the tour ==> 50% of the tour price
After the tour or absence without notification ==> 100% of the tour price - Website
- Travel Agency Registration Form, Privacy Policy, Travel Agency General Terms and Conditions, Travel Conditions
Organizer
- Address
- De 65-1 Kinameri Hakusan-Shi Ishikawa ZIP code 920-2326
- Business Day
- Except January 1 - January 3
- Business Hours
- 9:30 a.m. - 5:30 p.m.
- Phone
- +81-76-255-5340
- info@whitering.co.jp
- Website
- https://whitering.co.jp/index.html
Map
Bus tour meeting and dismissal points.
Book Now
- Online Booking Page
- Links to an external site.
Official Site - Official Site
The travel operator will contact you in due course. Thank you in advance for your patience.
*Your booking is not yet confirmed.



















